Imago Relationship Therapist & Imago Relationship Facilitator
Brand & Content Hub
A curated space for connection, creativity, and ethical growth.
“Inviting, not convincing.”
☕ First time here? Let’s take a breath.
We believe technology should support connection, not create stress. Whether you are a Therapist or Facilitator, these tools are for you:
Step 1: Choose a Module
Scroll down to the “Design Library”. Each module contains ready-made posts.
Step 2: “Make a Copy” (Important!)
When the file opens in Canva, please go to File > Make a Copy immediately. This creates your own private version to edit, keeping the original safe for everyone else.
Step 3: Download & Share
Edit the text, then click “Share” -> “Download”. You are now ready to post.
📷 Imago Internal Photobank
Need an image that feels safe and connected? We have curated a gallery of high-resolution photos that align with our brand values.
Browse Image & Video GalleryThe Design Library
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Quick Tech Reminder:
When you open these designs, the original file is shared with everyone. Please remember to Make a Copy before you start editing your version.
When you open these designs, the original file is shared with everyone. Please remember to Make a Copy before you start editing your version.
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Module 1A: Platform Essentials Open in Canva →What will you learn?: In Module 1A you will get to know the best platforms for Imago Therapists and Facilitators, explores marketing strategies for Imago practitioners, detailing the best uses, key benefits, and setup procedures for various social media platforms including Facebook, Instagram, YouTube, LinkedIn, and TikTok. 📷 Download Visual Guide →
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Module 1B: The Art of Storytelling in Therapy Open in Canva →What will you learn?: In Module 1B: The Art of Storytelling in Therapy outlines the power of using narrative in therapy for engagement, empathy, and memory, and provides “SOCIAL GLUP Templates” for Imago therapists to create transformation, educational insight, relatable reflection, and workshop stories to attract new clients. 📷 Download Visual Guide →
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Module 2: The Art of Storytelling Templates Open in Canva →How to use: This guide features practical storytelling frameworks, ready-to-use writing prompts, and visual examples to help you easily create authentic Imago content. 📷 Download Templates →
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Module 3: Tools & Equipment Open in Canva →What will you learn?: This module provides a guide on essential, budget-friendly tools, equipment, and a simple process flow for therapists to create confident and professional-looking Imago content without overwhelm. 📷 Download Visual Guide →
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Module 4: Creating Impact (Reels) Open in Canva →What will you learn?: This module provides Imago therapists and facilitators with simple, step-by-step guidance, script templates, and ethical considerations for creating high-impact, authentic, short vertical videos (“Reels”) to foster connection, expand reach, and offer bite-sized therapeutic help. 📷 Download Visual Guide →
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Module 4B: Reels template (Ready To Use)How to use?: Your “Reels template – ready to use” file in Drive contains a list of links to various Canva design templates that you can use to create video reels. 📷 Open Reels →
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Module 5: Growth & Engagement Open in Canva →What will you learn?: This module provides Imago therapists and facilitators with a strategy for organic growth, focusing on building genuine online connection and community through consistent engagement, meaningful interactions, and an email nurture sequence to convert followers into clients. 📷 Download Visual Guide →
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Module 6: Selling with Social Media Open in Canva →What will you learn?: This module teaches you to sell effectively on social media by focusing on empathy and value, covering topics like packaging different levels of offers, creating a 7-step sales page, and developing evergreen content that builds trust. 📷 Download Visual Guide →
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Module 7: Ready-to-Use Templates & Swipe Files Open in Canva →What will you learn?: This module teaches Imago Relationship Therapists and Facilitators how to create engaging content and enhance their sessions using ready-to-use scripts, email hooks, and over 100 prompts focused on empathy, curiosity, and connection. 📷 Download Visual Guide →
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Module 8: Stay Connected to What Works Open in Canva →What will you learn?: This module you will learn how to shift your focus from vanity metrics to tracking authentic connection and engagement, intentionally reflect on successful and unsuccessful content, and effectively reuse your best material for sustained growth. 📷 Download Visual Guide →
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NewImago Therapist — Social Media Calendar Open in Canva →How to use: A ready-to-use content calendar for Imago Relationship Therapists. Plan your posts, stay consistent, and show up online with confidence — without starting from scratch. Remember to go to File > Make a Copy before editing.
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NewImago Facilitator — Social Media Calendar Open in Canva →How to use: A content calendar designed specifically for Imago Relationship Facilitators. Includes post ideas, themes, and prompts tailored to your role and audience. Remember to go to File > Make a Copy before editing.
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NewWelcome to the World of Imago Therapy — Post Template Open in Canva →How to use: A ready-to-post introduction to Imago Therapy. Share this as your first post — or whenever you want to help your audience understand what Imago is and why it matters. Remember to go to File > Make a Copy before editing.
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Brand Care: Guidelines
Consistency builds trust. Here is how to keep the Imago space safe and recognizable.
How to place the Logo (Visual Guide)
Ensure the logo has high contrast and isn’t fighting for attention.
✅ Do: Clean & Clear
❌ Don’t: Cover People FaceReady to dive deeper?
Download our comprehensive 2025 Logo & Branding Guide for full technical specs, spacing, and usage examples.
See Full Logo Guidelines and Download Logo File (Download PDF)Typography & Fonts
Our typography reflects our voice: Strong but approachable.
Roboto Slab
Used for Headings. It has a classic, reliable feel.
Open Sans
Used for Body Text. Clean, modern, and easy to read.
Tone of Voice
When writing for Imago, imagine you are a “Wise Guide” rather than a “Strict Teacher.”
- Inviting, not convincing: We share wisdom; we don’t force it.
- Safe & Empathetic: We acknowledge that relationships are hard work.
- Professional but Warm: Use clear language, avoiding overly clinical jargon when speaking to the public.
✨ AI Content Assistants
Stuck on what to write? Copy these prompts into ChatGPT or Claude to generate content that sounds like you.
For Therapists 🛋️
Topic: The “Why” of Conflict
"Write an empathetic Instagram caption explaining that arguing isn't a sign of failure, but a 'protest against disconnection'. Use a warm, professional tone. Target audience: Couples in their 30s-40s."Topic: Neurobiology
"Summarize the concept of 'Safety' in the nervous system for a layperson. Explain why we can't listen when we feel threatened. Keep it under 150 words for a newsletter intro."Topic: Invitation to Therapy
"Write a sensitive invitation for a couple to try Imago Therapy. Focus on the benefit: 'Moving from blaming to connecting'. Avoid salesy language."For Facilitators 🗣️
Topic: Workshop Promo
"Write a Facebook post announcing an upcoming 'Getting the Love You Want' workshop. Focus on the outcome: finding joy again. Include emojis and a call to action."Topic: Skill Building
"Explain the 'Mirrored Reflection' technique in 3 simple steps for a LinkedIn post. Emphasize how this helps in workplace communication, not just romantic relationships."Topic: Community Building
"Write a short, inspiring message about the power of community and shared growth. Tone: Energetic and welcoming."Conversation Starters
“Ever notice how you keep having the same argument… just with different words? That’s not a communication problem. It’s an unmet need trying to be heard.”
The Invitation: “Imago Therapy helps you uncover what that need really is… before the next fight starts.”
“When one partner says, ‘You never listen,’ what they often mean is, ‘I don’t feel safe enough to open up.’ In Dialogue, we slow things down.”
The Invitation: “You’d be amazed how quickly the energy shifts when both people feel seen.”
Weekly Reflection
Authenticity Check
Ask yourself this week:
- Which post felt most like “me”?
- Did I post anything just to “feed the algorithm”?
- Did I receive any messages that indicated a true connection was made?
We are here to support you
Navigating digital tools is a journey. If you need technical guidance, please reach out.
Imago International Training Institute • Internal Brandbook 2025
